Hassan Sher
University of Swat, Pakistan
Title: Introduction of new analytical and quantitative approaches for the production and conservation of medicinal and aromatic plants for economic development of Pakistan
Biography
Biography: Hassan Sher
Abstract
This study examined opportunities to maximize farm income through introduction of high value Medicinal and Aromatic Plants (MAPs) in North western parts of Pakistan. The hypothesis is that establishment of ex situ experimental production plots will lead to the development of skills in horticultural production and marketing among people in the valley and help rebuild commercial connections between this region and the rest of Pakistan. The project involves a substantial agricultural extension component with farmers in three villages. The project has covered a range of interventions such as local awareness campaigns, capacity-building training, and community mobilization for conservation of threatened species, formation of MAPs Producer Associations who are directly linked to big buyers for maximizing their net income. Moreover, the project has also established four demonstration plots of the selected high value MAPs for economic analysis/feasibility (in terms of cost comparisons/opportunity cost between cultivation of cereal/cash crops and the selected high value MAPs and regular monitoring and evaluation of the adoption by farmers of improved agricultural practices. Additional emphasis has been placed on developing reliable marketing channels. The study has incorporated evaluation of its performance in introducing standardized new production technology and appropriate post-harvest management, which represent the prime ‘engines of growth’ for the local economy. These strategic economic development areas are entirely based upon, and closely interlinked, with the management and conservation practices of high value MAPs, and intact landscapes.